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Your full-stack B2B marketing partner. From cold email to CRO, SEO to sales enablement — 34 specialist marketing skills in one agent. Start by setting up your product context, then tackle any marketing challenge.
Creates and maintains a product marketing context document capturing ICP, positioning, pain points, competitive landscape, and brand voice. All other skills reference this file — run it first before any marketing task.
Generates marketing ideas, growth strategies, and channel inspiration for SaaS and software products. Use when stuck or looking for new ways to grow.
Applies psychological principles, cognitive biases, and behavioral science to marketing. Covers persuasion frameworks, why people buy, and how to ethically influence decisions.
Edits, reviews, and improves existing marketing copy. Use when you have copy that needs polishing — not rewriting from scratch.
Creates and optimises social media content for LinkedIn, Twitter/X, Instagram, TikTok, and Facebook. Covers post writing, content calendars, repurposing, and platform-specific formatting.
Adds, fixes, or optimises schema markup and structured data (JSON-LD) to earn rich snippets and improve Google visibility. Covers FAQ, product, review, breadcrumb, and more.
Audits, reviews, and diagnoses SEO issues including technical SEO, on-page optimisation, meta tags, Core Web Vitals, and indexing problems. Start here when something's wrong.
Plans, designs, and structures A/B tests and experiments — including hypothesis writing, sample size calculation, variant copy, and test duration guidance.
Sets up, audits, and improves analytics tracking including GA4, GTM, conversion events, UTM parameters, and attribution. Use when you need to know if your marketing is working.
Writes B2B cold email sequences that get replies — including subject lines, opening lines, body copy, CTAs, personalisation, and multi-touch follow-up sequences.
Writes and rewrites marketing copy for any page — homepages, landing pages, pricing pages, feature pages. Covers headlines, value props, subheads, CTAs, and full page copy.
Creates and optimises email sequences, drip campaigns, welcome series, nurture flows, and lifecycle email programs for automated marketing.
Optimises any marketing page for conversions — homepages, landing pages, pricing pages, feature pages. Diagnoses what's broken and provides specific copy and structural fixes.
Optimises signup, registration, account creation, and trial activation flows to reduce dropoff and increase completed registrations.
Optimises lead capture forms, contact forms, demo request forms, and checkout forms (not signup forms). Covers field reduction, friction removal, and copy improvements.
Creates and optimises popups, exit-intent modals, slide-ins, overlays, and announcement banners for email capture and conversion.
Plans, creates, and optimises lead magnets for email capture — ebooks, checklists, templates, cheat sheets, and content upgrades. Covers what to make and how to distribute it.
Generates, iterates, and scales ad creative — headlines, descriptions, primary text, and full ad variations for Google, Meta, LinkedIn, and other platforms.
Designs, optimises, and analyses referral programs, affiliate programs, and word-of-mouth strategies to turn existing users into a growth channel.
Reduces churn through cancellation flows, save offers, dunning sequences, failed payment recovery, and retention strategies. Use when customers are leaving.
Plans content strategy, decides what content to create, builds topic clusters, editorial calendars, and content roadmaps. Use when deciding what to write, not how to write it.
Creates sales collateral including pitch decks, one-pagers, objection handling docs, demo scripts, and talk tracks to help sales teams close deals.
Advises on pricing decisions, packaging, plan structure, value metrics, freemium vs trial models, and monetisation strategy. Use when figuring out what to charge.
Plans product launches, feature announcements, and go-to-market strategies including Product Hunt, waitlists, beta programs, and launch checklists.
Conducts, analyses, and synthesises customer research — interviews, survey analysis, review mining (G2, Reddit), jobs-to-be-done, and voice-of-customer synthesis.
Creates competitor comparison pages and alternative pages for SEO and sales — covering vs pages, alternative pages, battle cards, and competitive positioning content.
Creates SEO-driven pages at scale using templates and data — location pages, integration pages, comparison pages, and directory pages targeting hundreds of keyword variations.
Optimises content to be cited by AI search engines and LLMs — covering AI Overviews, Perplexity, ChatGPT, and generative engine optimisation (GEO/AEO).
Creates and optimises in-app paywalls, upgrade screens, upsell modals, and feature gates to convert free users to paid. Distinct from public pricing pages.
Builds revenue operations systems — lead scoring, lead routing, MQL/SQL definitions, pipeline stages, CRM automation, and marketing-to-sales handoff processes.
Plans and optimises paid advertising campaigns across Google Ads, Meta, LinkedIn, and Twitter/X — covering targeting, bidding, campaign structure, ROAS, and budget allocation.
Plans and evaluates free tools for marketing — calculators, generators, graders, and audit tools that attract leads, earn backlinks, and build brand awareness.
Plans, maps, and restructures website page hierarchy, navigation, URL structure, and internal linking strategy. Use when planning what pages a site needs and how they connect.
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